What are the Functions of a Broker?

B.W. Dyer & Co. feels a broker must be able to do more than quote prices. We work for both the buyer and the seller as our job is to bring them together.
Brokers are specialists with established customers, sources of supply and expertise. They provide a total package of benefits confidentially tailored to the customer’s individual needs. Benefits not easily obtained through use of a direct sales force.
These services and benefits do not terminate with the completion of the sale. The "sale," although a crucial point, is only one level of the continuous buyer / broker/ seller relationship.
To be effective, a broker must be aware of and understand the intricacies of worldwide markets, political and economic situations, transportation, and the impact of any government programs and decisions.

How do Buyers Benefit from Broker's Specialized Services?

B.W. Dyer & Co. provides buyers with background information, opinion and services in areas, such as the current and future market conditions, both domestic and worldwide, including supply, demand, and prices. This enables Dyer's staff to advise clients in inventory control and timely contracts in order to take advantage of price trends.

What Advantages Do Brokers Offer Sellers?

The greatest benefits a broker provides are knowledge and expertise in markets and reduced marketing costs-specifically a significant reduction in the high cost of maintaining a direct sales force.
B.W. Dyer & Co. provides sellers with the expertise to assist in marketing operations, every step of the way: anticipating prices and protecting them, negotiating contracts and ensuring product arrival.
Brokers are paid a commission only when a sale is consummated. There are no additional overhead costs to be considered such as office space, salaries, healthcare benefits, personnel training and turnover expenses, all of which are incurred through a sales force.

Can the Sale Function Of Brokers Be Eliminated?

Two important factors which influence buyers’ tastes or trends are the quality and price of goods. While the buyer will notice a decrease in specialized market information services formerly offered by the broker, it is highly unlikely he will see a real decrease in price. If the broker is eliminated, what does the consumer gain?
Sellers, motivated to maximize profits, will always try to sell at the highest price possible.
Brokers, as specialists with established customers and sources of supply, are the most efficient use of time and money for both suppliers and buyers.